Littering the landscape of the internet are large decomposing carcasses of web sites that failed. No one visits them. They don’t function. They just lie there in the dwindling twilight.

What happened to them? How did sites started with enthusiasm end up like this? What mistakes did well-meaning but naive people make?

Getting giddy about technology

You hear the terms thrown about. Social networking. Blogs. Drupal. WordPress. Content Management Systems. I have seen people get tears of joy in their eyes talking about Web 2.0, Flash, and the new interactivity. These same people get worked up into a frenzy on the blogs about a new release of something or other, and how could anyone use the old stuff!

Calm down, folks. It’s just computer code. It will not feed your kids nor bring on world peace.

The technology has now turned into a problem. The web started as a simple text and picture thing because of the low bandwidth. Someone needed information. They went and read it, maybe looked at a picture. They got all they needed.

And what the heck is wrong with that?

Now people add Javascript menus, Flash animations, active server pages, XML, and much more to something that was so simple and useful. Sometimes these things are needed. But often they are not, or they could be done in a much simpler way. And you know what happens when you add a bunch of cluttered, bug-ridden, unnecessary junk to a web site?

Nothing. Yes, nothing. No one buys anything. No one reads it. No one cares. Because someone else is doing the same thing, but doing it right. Your viewers hit the “back” key and get the heck out.

This is not a mystery. Customers state in survey after survey that they hate over-complicated, cluttered, buggy sites and prefer sites that are simple and easy to use. So why do designers and developers keep adding unnecessary junk?

Because they are not enlightened, like you just became. How do you avoid this kind of dead web site? Focus on what the viewers want. Not what you want. Not on what the boss wants. And nothing else. Then do it with the simplest technology that will work. HTML (the language of the web), CSS (Cascading Style Sheets add consistent formatting and more), and an email form is ALL YOU NEED for a straight informational site. If you are selling something online, you need to add a shopping cart. There are times when viewers might benefit from an animation, or pages customized to their choices, or the like, but do it in the simplest possible way. And heaven help us, don’t have a Flash intro.

The advantages of a K.I.S.S. web site are huge. Much better customer response. Much lower design and development costs. Much less troubleshooting and incompatibility problems among browsers and operating systems. Much easier to update, adhere to usability standards, and make the web site secure, if needed. Much simpler to make 508 compliant (accessible to the disabled).

Just plain smarter.

There never was a reason for the web site to begin with

Too often I have heard people say “I have a web site. Now what do I do with it?” They have this backwards. You don’t make a web site, then figure out what to do with it. You have a reason for the web site, then make it. A company needs to use the web site and other elements of the internet as part of a marketing plan. Government agencies and nonprofits also need to achieve specific goals with an organized, detailed plan. The web is only a tool. Something ELSE is what you really want to do.

The wrong people are working on it, with vague job titles

Web design and development is such a new field that people who had been pretty competent managers in the past really don’t know what to do with it. You can tell this from the employment ads. One of many problems is that the job titles get all blurred. A job will require a few programming languages, excellent graphic design skills, AND writing skills. This type of job description will turn a web site into a carcass pretty fast. Programming, graphic art, and writing are different and separate professions, requiring radically different training. Although there may be some multitalented people who can handle more than one skill, they are very rare. If you use a programmer for graphic design, you are going to end up with a really bad design. If you use a graphic designer for writing, you are going to end up with really bad writing. And no customers.

In addition, we have the “on-the-cheap” people who want to get a college intern to do programming, design with Dreamweaver, deal with Drupal content management, set up blogs, edit Photoshop files, write great promotional text, and fix the transmissions in the other employees’ cars for eight bucks per hour. These people say they don’t have the money to pay a professional to do the job for real. Well, wouldn’t they notice this really big financial hole in their business plan and avoid starting the business until they were ready? Or perhaps there was no business plan and they don’t have a clue what they are doing. I have known many companies that have hired high school and college students on the cheap. None of them are in existence now.

Have a plan that includes a project manager, programmers, designers, and writers as distinct jobs. If your site is small you may be able to use qualified freelancers. Set up a budget and a schedule. Be sure you can pay market rate, and can compete with the hundreds of other companies who desperately need the same people. Hunt down the really great people, based, more than anything, on the work they have produced before (all pros have web portfolios). The project manager needs to have once worked in one of the other fields. During my 31 years in media production, I have only seen managers succeed who had already worked in one of the fields he or she was supervising. How to lure top talent? Pay well and on time. This is number one. Be organized. No one likes to work on a chaotic project, although everyone does, since chaotic projects are more the rule than the exception. Make the project fun and be easy to deal with. Get flexible with scheduling and telecommuting. As long as everything is done on time, what do you care what time of day someone does it? You will lure great talent out of the woods with flexible scheduling. Work on projects that are worthwhile and creative. And then let me know, because I would love to work for you.

Looking like just another template

People got excited when templates for web sites came out. “Oh goody, now I don’t need to learn anything or hire a web designer. I will just use a template and stick stuff in it.”  Sure, great deal. Go for it, as long as you don’t want to stay in business.

When a viewer goes to your site, they get an immediate impression of what you are about, based on the look and any large text. You want to be fresh and original and attention-getting (with a clean, simple site).  You want to “set a mood” for what the viewer should expect that is tailored to what you are communicating. You want to use images and color and composition.

Are you really going to get that out of a template? Or are you going to look like an unprofessional organization with a generic site that considers its viewers such a low priority that you couldn’t be bothered to learn anything or hire a web designer? On top of that you probably have an overcomplicated site (templates tend to be that way) that has viewers running for the hills.

Consider another approach. If that first impression, customized to your message, uses images and color and composition (plus a bit of text), then guess what? It is art. It needs to be designed as art, using illustration, photography, and composition skills. If you don’t have these skills, find someone who does. I know many web sites are not designed this way. It is one reason they die.

Writing is low priority

Writing is the most ignored part of a web site. A company might get excited about the programming and design, and then just slop some text in there.

Viewers do not visit a site to see how the programming works. They really don’t go to look at the cool design. They go to read the text. It is the most important part of the site.

The text needs to be concise, well-organized, and focused only on the site’s goal. It needs to be interesting and maybe entertaining. It should not sound like a government document (government documents shouldn’t sound like government documents). No passive verbs. No overlong sentences. No “impact” used as a verb. I am writing right now in a casual, direct-to-the-public style that doesn’t even demand complete sentences. It is more like ad copywriting. This is not the right style for everything. The style depends on the targeted audience.

The text also should not be in one long document, even with a table of contents. This is THE WEB, not print. Break it down. Make it work as web pages. But do not have multiple layers of links. Viewers hate that. Organize it from the viewer’s point of view, not yours.

Really stupid forms

Many forms on the web spit out error codes, demand information obnoxiously after being filled out that they never asked for to begin with, and are cluttered and confusing. This does not lure customers. It drives them totally insane. There is no quicker route to becoming a dead web site. You need to design the form as a simple, logical thing, and use a programmer who is experienced at this, if you are not. You also need to test the form with different browsers, on different computers, and on both Mac and PC (along with the rest of the web site).

English-only sites

Almost everything in the United States is now English-Spanish, except web sites. Whether you like it or don’t like it, a very large and growing segment of the population prefers Spanish. And all those customers/viewers do not go to your site. You are also missing out on many other immigrant groups, and on possible viewers in other countries, by being English-only. If you possibly can, it makes sense to have the site written, not just translated, into other languages, with the content altered to fit the culture.

So . . . get excited! You can make a web site work. You just need to do it carefully and think it through. You need to do much more than what is outlined here to get people to come to your finished site. They won’t come just because it is there. You also need a marketing plan. But the web site is the place to start. And yours will stand out. Because most of the other ones are only carcasses.

Patty Zevallos
media producer — web, video, print
writing, directing, design, illustration, layout
located in the Washington, D.C. / Northern Virginia area

Visit www.pbzproductions.com to see her Green Living site, which uses only HTML and CSS, and her resume / portfolio site, which adds a Flash animation but it is subtle. See if you can find it.

Agility and accuracy is the key of success of any emergency service. The quality of emergency services includes wide variety of quality aspects, all of which are important. The lack of detailed information about any of these aspects means that we have not able to figure out need of quality control area of vital interest to the people in India. In India awareness towards emergency services is not much in comparison to our western counter parts. But it’s our moral duty to educate them about their right of safety. There is a need of public private partnership (PPP) in this area. The 108 Emergency services of Emergency Management and Research Institute is a good step in this direction.
The traditional perspectives of quality and the familiar view of customer satisfaction are inadequate to manage the complex relationship between the emergency service firm and the victims of emergency. According to one study by Lengrick Hall (1995) victims play four roles in emergency care system –that of supplier, product, participant and recipient. Plek (1995) describes TQM as a cooperative form of doing business, which relies on talent and capabilities of both labor and management to improve quality and productivity continually, using teams.

Three important factors for success of TQM in emergency services:
1.Participative management
2.Continuous process improvement
3.Managing Teams

Cost management is critical for the sustained quality emergency services because in any agency resources are main concern especially in case of a nonprofit organization. When you are walking on a tight rope, you can’t afford dancing. The cost management is important in controlling a nation’s healthcare expenditure.
Emergency services like fire brigade, ambulance and security and rehabilitation are people oriented, the prevention and reduction of human errors at all level are of vital importance. In case of emergency people are in trauma and emotionally charged up, this makes them difficult to handle. This means that top priority must be given to human reliability with a set goal of 100 per cent. Progressive movement towards this goal is characterized by emphasis on two “Zs”. The two Zs for human reliability:

1.Zero Error: Emphasis on accuracy
2.Zero Delay: Emphasis on urgency

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Video SEO: Video SEO is defined as the new form of optimizing video content via search engines like Google Video, Blinkx or any of 1000’s of Video Search Engines. It is also called as VSEO or Video SEO.

Internet marketing is changing the marketing world, and one of the latest and important trends is using video advertising as part of your online marketing.
So it is an important trend to utilize video search engine optimization (SEO) as well.

Video SEO is a tactical process of increasing the search engine rankings your video. If no. of visits to the video increased this is in turn increases the number of customers to your website, and your Business will increase dramatically.
Combination of SEO with video can leverage your market and increase your website traffic.

Basic approaches to video optimization

• Video Files Metadata Optimization
• Upload Process
• File Names: Clear naming
• Meta Data: Should be keyword rich
• Transcripts: Concept is important
• Inbound / Outbound Linking
• Video Length: Should be short length
• Branding: Company Logo, Website name etc
• Rating
• Tell a Friend
• Social Tagging Options

Tips for video search engine optimization:

• Title, Description and Keyword tags are important
• Anchor text is must
• Use RSS file
• Create a video site map
• Upload, download or embedded should be easy
• Watermark your video with your brand name

Major Players that can support VSEO are

• Youtube.com
• Metacafe.com
• Revver.com
• MySpace Videos
• Vimeo.com
• Dailymotion.com
• Viddler.com
• Yahoo Videos
• Google Videos

Your Video channel should include

Title: It should be your brand or your channel is about

Description

Tags or Keywords

Channel Design: Choose a color similar to your brand look and feel

Brand logo

Layout Properties

Advanced Design Customization: Background image, Logo, Taglines etc

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Viral/Video Marketing is the sharing of information through internet mails and social media web2.0 channels. It is a simple way to reach as many people as possible in short span of time.

Viral/Video Internet Marketing is next Generation Marketing.

It is Consumer to consumer Internet Marketing by word of mouth.

Key Steps in Video Marketing:

• Videos Optimization is highly important.
• Market Your Videos through online and achieve good search engine rankings.
• Target your video for right audience.
• Concept plays a key role.
• Need to include easy sharing social media options.

Success Factors in Video Marketing:

• Concept
• Creativity
• Visual Design
• Background Sound
• Consistent flow
• Minimum Timeline
• Choose the right platform to promote
• Identify your audience
• Short ,simple and embeddable

Not to do in Viral Marketing:

• Making your concept too long
• No clear introduction
• Designing a video by expecting results
• Not having valuable information
• Serious and harsh concept

Brands which are successful through Video Marketing:

• Hotmail
• Gmail
• T-Mobile

Viral/Video Internet Marketing can have

• Quick Mechanism
• Consistent Control
• Easy Tracking

Viral/Video Internet marketing can increase

• Brand awareness
• Link Popularity
• Targeted traffic to your website

Key websites to consider in Viral Marketing:
• Blip.tv
• VideoEgg
• Dailymotion
• YouTube
• Veoh
• Google Video
• Grouper
• Jumpcut
• AOL
• Eyespot

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

What is a Strategic Window?

The term strategic window is the limited periods during which the “fit” between the key requirements of a market and the particular competencies of a firm competing in that market is at an optimum. In this paper we will use VXL Instrument’s case to elaborate the concept.
What is VXL’s Business?

VXL Instruments is enabling companies around the world build a flexible, secure, manageable and cost-efficient IT infrastructure. Its range of thin client devices helps enterprises beat the cycle of desktop obsolescence, free internal resources from non-productive functions, and save millions of dollars that is spent in securing systems. The thin client is a server-centric computing model in which the application software, data, and CPU power resides on a network server rather than on the client computer.VXL Instruments won “Highest IT-Hardware Exporter Award in Non-SSI category” for year 2006-2007.
VXL’s Dilemma

VXL Instruments is leading manufacturer of thin client devices and commands 11% share in global market. Its major chunk of sales comes from export to US and EU. The company is trying to explore new market in India for its thin client devices. Competitors like Wyse and HP offer diverse range of product not only in west but also in India. Therefore, it’s high time that company starts thinking about Indian market.
How to market TC in India?

Company’s products like TC23xx and TC73xx are reliable and cost-effective. The (thin client) TC can help in eradicating various pain in server based computing. It is very useful in case of SME’s (Small and medium scale enterprises) where computing requirements are pretty specific. In case of sectors like hospitality, we need to explore various value unlocking features so that they can charge a premium. The major challenges are following:

1. How to provide maximum utility without making product too much complex?

2. How to convince existing clients to change from fat clients to thin clients?

3. How to market TC in India?

Actually the answer of third question will give us a frame work for finding the answers for first two questions.

I will consider VXL a minimum risk taking company. It’s more product centric than customer centric. Therefore, its products are world class but market penetration is not that impressive. Presently, VXL markets its products through client interaction and third party distributors like Priya Limited. This approach reduces marketing expenses but the approach has its own limitations.

In 2005, Mumbai-based distributor Priya Ltd invested $2 million (around Rs 10 crore) in equity in VXL Instruments. The investment was part of the trade finance arrangement that gave VXL $9 million (around Rs 45 crore) aimed at funding its growth.

VXL chalked out expansion plans and a growth strategy with a view to increase its market share of thin client to 25 percent by 2007-2008. It has made inroad in different verticals like ERP, Health, Telecom, Education and Banking with client list including SAP Belgium, Birmingham City Hospital UK, DOT India, British Telecom, IIM Lucknow, IIT Roorkie, Haga Bank Jakarta and HDFC India etc. But presently its market share is much below its target.
Product Awareness & Customer Perception

We can roughly divide the customers into two categories:

* Techno Savvy Customers with financial Muscle: These type of customers, already know about the products (TC) and we need to convince them that thin client is a better option over Fat client. For example Velankani group’s upcoming 5-Star hotel in Electronic City, Bangalore. The Velankani’s are in IT and infrastructure and they are aware about technology and its implementation. According to Mr. R. Shiva Kumar (Manager Information System, Velankani), these types of customers should better be approached when the product is in its embryonic stage. Once they acquire fat clients (FC) for their project, they won’t be interested in TC due to switch over cost. Here we need to market TC as a device which will not only reduce the total cost of ownership but also provide simple solution for all comfort requirements.

* Less Techno Savvy with Medium Range Investment Capabilities: These types of customers don’t have their own IT department. They generally play safe and go for the fat client technology being used by other players in their segment. More over they consider their computing needs are minimal and don’t find IT investments much attractive. Here, we need to educate them about various advantage of server based computing and advantage of TC over FC. These types of firms should be approached for providing total solution.

Market Redefinition

Frequently, as markets evolve, the fundamental definition of the market changes in ways which increasingly disqualify some competitors while providing opportunity for the others. The trend towards marketing “system” of products as opposed to individual piece of equipments provides many examples of this phenomenon. We will discuss this point with the help of Docutel case.

Docutel: This manufacturer of automatic teller machine (ATM’s) supplied virtually all the ATM’s in US up to late 1974. In early 1975, Docutel found itself losing its market share to large computer companies such as Burroughs, Honeywell, and IBM as these manufacturers began to look at the banks’ total EFTS (Electronic Fund Transfer System) needs. They offered the bank a package of equipment representing a complete system of which the ATM was only a component. In essence their success can be attributed to the fact that they redefined the market in a way that increasingly appeared to disqualify Docutel as a potential supplier.
Conclusion

Market redefinition is not only limited to the banking industry; similar trends are underway in scientific instrumentation (Steel, Cement, and Aluminium Industries), process control equipments (Siemens, Vesuvius and SMS redefined the market); the machine tool industry, office & household equipment (VXL is already a player) and electronic control gear as some of the other examples. In each case, manufacturers basing their approach on the marketing of individual hardware items are seeing their “strategic window” closing as computer systems producers move in to take advantage of emerging opportunities. HP has capitalized sufficient TC market by virtue of some aggressive M&A. In India companies like HCL Technologies and Satyam are planning to enter in TC market as a total solution provider. Wipro is also exploring opportunities in SME. We can expect Wipro to venture in this segment, in near future.

As the competition grows SME’s are also becoming lean. Most of firms are following make-to-order philosophy of manufacturing. All these need free flow of materials, information and finances imperative. As the practices are changing, many new applications of networking technology have evolved. Here, we can see a scope for VXL being a consultancy provider and not a mere product manufacturer.

References:

* http://www.vxl.net

* The Windows Embedded Family: An Integrated, Scalable Platform for Building Thin Client Devices(Microsoft)

* Strategic Window: Derek F. Abell(Journal of Marketing)

Written By: Vinaytosh Mishra

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Search Engine Optimization is absolutely a strategy with perfect research and implementation.

So it is of three main steps

1. Planning
2. Researching
3. Implementing

Planning:

In Search Engine Optimization planning is the most important aspect. We need to plan the process according to the customer present Search Engine Optimization strategy.
Planning is nothing but a complete process of SEO and the strategy which we are going to implement.
It is key primary part to achieve search engine domination.

Planning primarily includes

• Complete Website Analysis
• Analyzing Keywords
• Analyzing the Competatitors
• Creating a Strategy

Researching:

It is one of the key aspects which in turn provide results according to your decisions.
We need to research the set of keywords and we need to research their competition and we need to fix some targeted keywords. Research also includes competition analysis and their targeted customers and the corresponding outcome.

Implementation:

By taking consideration of above planning options and research reports we can implement the SEO process to achieve target results. But we need to be very careful while implementing this process.
Steps to follow while implementing SEO process

• Regular checking the keyword positions
• Keyword Tracking
• Website Traffic Reporting and Analyzing
• Website Session Tracking

Sometimes we need to change the above strategy according to the competition strategy.
While choosing an Internet Marketing Company for SEO implementation you must be very careful about the above three main steps like

• Planning
• Researching
• Implementation

A SEO Company need to follow these three main tasks.

Your marketing company should adopt these steps to achieve good rankings in the search engines.
Every step is very important while implementing Search Engine Optimization process. So we need to monitor each and every step to have long term results for your Business.
But we should not expect overnight results. We should implement it and we need to have patience for the results.

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Marketing : Marketing is analyzing and satisfying consumer needs.A stratagical planning and executing of a set of objectives to bring buyers and sellers together so that a sale
can take place.

In the 3 M’s of Business model Marketing play a key role.

3M’s are Money,Management,Marketing

Buying and Selling of and exchannge of goods for an agreed amount.

Marketing is the promotion of products oe service especially advertising and branding.

The 4 P’s of Marketing are

* Product
* Price
* Place
* Promotion

Marketing can be classified as 3C model also

* Customer
* Company
* Competitor

3 conceptions of marketing are

Production concept
Selling concept
Marketing concept

Short Term Factors in Marketing System are

Product
Place
Price
Promotion

Long Term Factors in Marketing System are

Technological
Legal
Cultural
Economic

Different Components of a Marketing Plan:

1. Market Research/Analysis
2. Marketing Objectives/Goals
3. Marketing Mix/Strategy
4. Marketing Budget
5. Market Monitoring and Evaluating
6. Plan Check List

Types of Marketing:

Internet Marketing
Offline Marketing
Word of Mouth Marketing
Guriall Marketing
Email Marketing
Viral Marketing
Print Advertising
Direct Mail
TV and Radio
Organic Search
Pay Per Click
Social Media Marketing
Banner Advertising
Network Marketing
Services Marketing
Evangelism Marketing
Relationship Marketing
Experiential Marketing
Mobile Marketing

New Media Marketing types:

• Internet
• Mobile phones
• IPODS
• PDAS

TYPES OF MARKETING RESEARCH

Exploratory Research : better understanding of the problem dimensions.
Descriptive Research : general understanding of the marketing problem
Causal Research : used to identify cause-and-effect relationship.

Top Marketing Rules:

Rules are Meant to be Broken if needed
Marketing Must Result in Sales and growth
Be unique
Keep a deadline

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Avoid complicated or detailed pictures

Complex images look great on well-printed letterheads, but logo designs like this never survive in small-space press advertisements or on promotional goods. If you want to be recognized instantly, avoid too much detail.

Avoid complicated themes

Your customers will not take the time to interpret or decode a complicated subject, theme or pun. Don’t waste their time or yours with a challenging logo design.

If you have an unusual name…

If you have an unusual name, this will prove memorable by itself, so don’t confuse the issue with a complex logo design.

If you have a common or not so memorable name…

(Assuming you don’t wish to change it!) Bring it to life with a highly distinctive symbol or typographic treatment.

Brand values

Really communicate with your customers by defining your core proposition to them and ensure your logo design expresses these values clearly.

Key rules for Logo Design:

1. Avoid using dark colors , dull colors.
2. You logo design should be simple and clear.
3. Logo should be easy to descrice.
4. Logo should be recognizable and memorable.
5. Don’t use more than three colors.
6. Don’t use cliparts.
7. Don’t use more than two fonts.
8. Make sure your logo should be scalable.
9. Logo should be conceptwise balanced.
10. Choose your target audiance a start designing concept.

Logo Design process:

1. Explain about Your Company and your target audience – The Creative Brief.

2. Choose some sample Logos you liked from other brands.

3. Prepare different options

4. Prepare different color combinations

5.Revise it again and again.

4. Approve Your Final Logo Design.

A good Corporate Identity (Logo) can stand life long for a brand.

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

A technique to generate inbound links to a website to increase web traffic and internet popularity.
It is a most effective approach to build high Page Rank in search engine and gain popularity over competatitors.Link building is a best Internet marketing Strategy.
Inbound links play a key role in determining rakings in search Engines.
Link Building will depend upon two important factors:
• Internal Link Building Factors
• External Link Building Factors
“Building high authority inbound links is a key aspect”
Link Building is three types:
One way Link Building: Link from website A to website B but no link back from website B.
Website A r Website B
Two way Link Building: Mutual Link between both website A and website B .It is also called as reciprocal link building.
Website A ßrWebsite B
Three –Way Link building: In this website A can link to website B and C and there is mutual linking between these three websites.
Website A r Website B r Website C
Link Building can help….
1. Increase Page Rank
2. Increase Traffic to a website
3. Increase Search Engine Visibility
4. Increase Sales leads
5. Gain long run popularity to a website

Link Building Ideas:

1. First Set a clear goal
2. Make sure your website has keyword reach content telling that your website is worth linking.
3. Determine your target authority websites to link.
4. Create a quality link partner

Fastest ways to have better inbound links:
• Link Exchange with link partners
• Forum Participation
• Blog Participation
• Article Writing & Submission
• Directory Listings
• Classified Ads
• Press Releases

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

If you have a business of some type to improve your customer’s reputation or compete with competitors you require a strong tool or weapon to have proactive manipulations to the business.

It is nothing but Internet marketing.

If you have a website newly created or renovation of existing website you require to be make a note to all the customers and end users that you started a new service, new strategy or new improvements.

It’s a very time taking and it will take lot of efforts in process to intimate to the know people.

Situation analysis à Objectives à Strategies à Tactics à Actions à Control

Before starting with internet marketing analyze the situation and make it innovative than others and plan according to the situation and always compete with the competitors and knowing about their concepts and analysis about the present market. Always keep an eye on client requirements to improve the process of clients business with the business what you already in.

Situation analysis

1. Where are we now
2. Customer insight
3. Brand perception
4. Internal capabilities

After analyzing the situation you will have to set an objective.

Objective means what you have to do by this situation

what we will get by going with this situation and how we will improve the objective by analyzing the situation.

Objective contains 4S model

Serve (Customer Satisfaction and targets ) à Sizzle(site stickiness and visit duration) à Speak (speak to no. of existing customers) à Save (Qualified efficiency gains)

After analyzing the objective set the strategies of phases,

In internet marketing à we have some set of predefined phases they are

Re define and Refine plan à Action àEvaluate

In each phase of you strategies you have to take care of all the above three steps weather you are in right track with your business.

Tactics : Knowing the tactics plays key role in internet marketing one should have keen observation of competitors and knowing them in advance and keep a good innovative tactics on them.

Tactics include

1. responsibilities and structures
2. Internal resources and skills
3. External agencies

Action : Act according to the people who are following you business and whom you are followed.

Action includes

1. E-marketing mix
2. Social networking
3. E- campaign

Control – keep a over all control on the business of what you are doing with proper prospective and objective.

Control includes

1. Targeting , segmentation, positioning , integration , Tools ( web functionality email, newletters etc)

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com